Feels good to be vindicated, yet again, or perhaps my own behaviour is not so uncommon but merely representative of the prevailing attitude of my generation. After all, it’s “widely known” that Millennials value experiences over things.
As for retail, owners have to adapt or die. Innovative retail stores are experimenting with ways to blend a more experiential type of shopping with brands and goods. As the article recognizes:
“Shoppers are reaching a tipping point around American consumption,” it read. “Feelings of angst about acquiring too much ‘stuff’ is driving a shift toward purchasing experiences rather than things.”
Those of us who are involved in entrepreneurship recognize this. As the older generation dies out, Millennial preferences will increasingly drive profitable product lines. We see this in the traditional media, which initially resisted the move to digital (Napster was merely early) before eventually acquiescing (see: Hulu) to the tidal shift. Those that continue to resist (ESPN, Comcast) face declining revenues from cord cutters.
In general, being “light”, mobile, portable, flexible, and catering to the customer’s preferences for when, where, and how to consume something is the new name of the game. Amazon recognizes this. Old retail still tries to force someone to come into a brick and mortar store and be assailed by rude and unhelpful sales representatives. That’s not a winning approach.